Data is the cornerstone of all online marketing and business decisions. Proper understanding of visitors and market trends, behaviour and industry shifts - it all comes down to data driven insights. And those insights can only be as good as your data.
Bots have become a hot topic as online security has become a higher priority and, as we mentioned in a previous article, they hold almost half of all the Internet traffic. Automated and increasingly sophisticated bots have been used to accelerate and simplify online processes.
Creating and growing a successful online business heavily relies on providing an engaging and unique online user experience. If it's not functional, it won't take your users long to decide if they want to engage your website/app or find an alternative that suits their needs better. Boosting your[...]
US video entertainment Spend to peak at $123 billion next year The US video entertainment market continues to grown and is estimated to peak $123 billion in 2015. The overall US video entertainment market (subscription Pay-TV, box office, packaged home video, Pay-TV VoD and paid-for online video)[...]
A great user experience is everything when it comes to running a website. At one hand the user expectations are huge; the site should provide interactivity, media and info, but on the other hand, the Internet is growing, making it harder and harder to provide a great user-friendly website.
Google Analytics or other web metrics solutions can provide an abundance of insights from your visitors. However, you need to set it up correctly and focus on the metrics that are important for your business. In this post we'll cover some basics to set up your Google Analytics account and gather[...]
It was suspected for a long time, but when Google confirmed that website speed is one of many factors that influences their ranking algorithms, business owners should have no doubt wheter to increase their website speed. To quote Google (and their excellent page about philosophy):
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