Last Week in Performance Industry - December #2 Edition

Verizon To Acquire EdgeCast Content Delivery Network

Verizon Digital Media is interested in improving and extending their video delivery service and will add valuable content delivery network from EdgeCast. EdgeCast operates thousands of surrogate servers in 30 Internet hubs around the world. Verizon is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. “The combination of EdgeCast and Verizon Digital Media Services will allow us to fully exploit and accelerate growth in Internet media consumption and online business performance,” said Bob Toohey, president of Verizon Digital Media Services.

edgecast

 

"EdgeCast brings with it a profitable business and a client base of over 6,000 customers, including Twitter, Pinterest and Hulu to name just a few. Bringing those partners into Verizon’s enterprise business has benefits both in terms of shoring up its bottom line on that front, and in terms of giving it access to a number of potential high-profile targets to help it upsell them on its other corporate services as well," says TechCrunch. The official deal is agreed upon and planned to be closed in early 2014.

Read more from TechCrunch or from Verizon news center.

 

How To Get Maximum Speed with Wordpress: Infographic

WhoIsHostingThis released an infographic that helps understand the process of improving speed with WordPress, the most popular blog service in the world. First thing, you need to test your speed, it is explained, then remove unnecessary plugins, optimize database, clean it of spam and revisions, use a content delivery network, ideally, speed up image issues, minimize caching, minimize code, optimize for mobile and more. Find out details in the infographic below.

speeding-up-wordpress-info

Image source: http://www.whoishostingthis.com/.

 

Is Collocation a Cheaper Alternative to Cloud?

David Myton writes in an article for GigaOm about reducing cloud costs by 70% primarily by collocation, i.e. buying you own hardware up front and running and managing it in a third party site. "Last week I compared cloud instances against dedicated servers showing that for long running uses such as databases, it’s significantly cheaper if you go with dedicated servers," he explains. "If we price a basic Dell R415 with x2 processors each with 8 cores, 32GB RAM, a 500GB SATA system drive and a 400GB SSD, then the one-time list price is around $4000 – more than half the price of the SoftLayer server at $9,468/year. Of course, the price you pay SoftLayer includes power and bandwidth and these are fees which depend on where you locate your server. Power usage is difficult to calculate…" To find out what are the advantages, what are the caveats, read the full article here.

 

David Linthicum: PaaS Market is a real Shapeshifter!

Linthicum discussed Platform as a Service (PaaS) in many details on InfoWorld and elsewhere. "The PaaS market is a real shapeshifter. Once we think we know what it is, it seems to take on a new look and feel," he says. "Unlike the IaaS players that provide IT resources as a service, PaaS providers are really solution development platforms. Therefore, they are built around the types of problems they solve, not some industry-accepted approach. At the heart of the problem is the fact that PaaS is today’s most ill-defined area of cloud computing."

Each provider offers personalized approach, while all are trying to remain relevant in what they see as an emerging market. Linthicum claims that PaaS market and PaaS players need to be reevaluated in terms of when will PaaS work for enterprise IT, when will it not work for enterprise IT, what is the changing value of PaaS technology… As a core pattern, he defines: solution-orientation. "PaaS providers are focused on being the factory for cloud applications, and they understand there are many paths to get to that goal. As such, the offerings are very different from provider to provider, and thus the market is fragmented, complex, and confusing to those in enterprise IT." Read the full article here.

 

Google Compute Engine Pushes Cloud Market to a Second Phase

"Can Google give the kingpin of the public IaaS market, Amazon Web Services (AWS), a run for its money?," asks Brandon Butler at Network World. Google Compute Engine has been available on the market for only a few months, but it seems it is there to stuck for the foreseeable future. This is a move to a second phase of cloud market, they believe at Gartner, and GCE is only a part of Google's arsenal of cloud computing products. "While Google and AWS compete across the cloud market, they do have different approaches," claims Butler. He believes Google may push AWS to innovate faster, also with Microsoft Azure public cloud service in mind, as well as Rackspace and IBM… Google will mostly challenge AWS in the startup and mid-size business market.

Read the article in full here.

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